The logo for the 102nd Indianapolis 500 presented by PennGrade Motor Oil blends evolution and continuity with styling cues from the popular logos for the 100th and 101st editions of “The Greatest Spectacle in Racing.”
The sleek, colorful logo was designed by the IMS Creative Services team and Indianapolis advertising agency Mortenson Safar Kim. The 102nd Indianapolis 500 is scheduled for Sunday, May 27, 2018 at the Indianapolis Motor Speedway.
“The design of the 102nd Indianapolis 500 logo is a perfect mix of the tradition that everyone holds so dearly about this great race and its exciting future,” said IMS President J. Douglas Boles. “The color scheme also is a salute to the patriotism and sacrifice that we cherish every Memorial Day Weekend at IMS.”
In an evolution from the logo for the 100th Indianapolis 500, the design for the 102nd “500” includes the iconic IMS “Wing and Wheel” logo and its spirit of speed. The “500” is underlined with a segment of the world-famous 2.5-mile oval, designed to represent the exit of Turn 4 down the main straightaway and into Turn 1.
The typeface represents the athleticism, competition and cutting-edge technology that are hallmarks of “The Greatest Spectacle in Racing.”
Every part of the logo leans with a 20-degree shear, symbolizing the relentless forward motion of the race’s competitors and the Indianapolis 500’s second century of competition.
The color scheme features red, white, blue and steel, which together represent the American spirit and tenacity that has formed the core of the Indianapolis 500 since the inaugural race in 1911. These colors also were included in the logo for the 101st Indianapolis 500 that is taking place this Sunday, May 28, maintaining continuity between the two events.
SOURCE: Indianapolis Motor Speedway