Music industry leader Big Machine Label Group is the new entitlement sponsor of the Brickyard 400 at the Indianapolis Motor Speedway, one of the crown jewels of the Monster Energy NASCAR Cup Series.
This year’s race, scheduled for Sunday, July 23 at IMS, will be called the Brantley Gilbert Big Machine Brickyard 400 . The chart-topping country star, signed to BMLG’s Valory Music Co. imprint, will attend the event and perform for fans during pre-race celebrations.
More details about the multi-year agreement, including plans for the 2018 Big Machine Brickyard 400, will be announced at this year’s race.
“I’m very excited today to officially announce that Big Machine and Brantley Gilbert are joining the Indianapolis Motor Speedway for the 2017 Brickyard 400 NASCAR race!” said Big Machine Label Group President/CEO Scott Borchetta. “Racing has always been part of Big Machine’s DNA, and we’re thrilled to partner with the world’s most iconic racing brands.”
Said Indianapolis Motor Speedway President J. Douglas Boles: “We have enjoyed a long-standing relationship with Big Machine, and we’re thrilled to see that expand through this very unique entitlement sponsorship. This partnership will bring a big-name artist our fans know and love to IMS, enhancing what already is one of NASCAR’s marquee event weekends.”
