Local marketing firm, Intelligent Designs Media, has teamed up with ten of the biggest food trucks in Indianapolis to launch the first-ever food truck festival in the city. The event, “Taste Of The Trucks 2011,” will be held on August 13th from 11:00 A.M. to 3:00 P.M. at 61st and Broadway Park in Broad Ripple.
After reading about and experiencing the burgeoning food truck scene in Indianapolis, Intelligent Designs Media President, Steve Neville, and Director of Sales, David Butz, knew what they had to do: “Food trucks are such an amazing concept,” Neville said. “And when I saw that there were so many new trucks around the city serving up so many diverse foods, I knew I had to figure out a way to raise awareness of this growing culture.”
Their idea: an organically grown festival that is run by local businesses, supporting local businesses.
“We are all trying to make this festival as grassroots a festival as possible to fit the concept of food truck advertising,” Neville explained. “Food trucks in Indianapolis run their entire business through the power of word-of-mouth and, most importantly, social media. And if they can run successful businesses through these platforms, then we want to do the same for the festival.”
And, so far, the idea of spreading the word through social media is working. Within 24-hours of the announcement of the festival on Facebook, the event already had 110 confirmed attendees and the food trucks are spreading the word to their followers on Twitter.
“The buzz this event is generating is more than we could imagine,” Butz stated. “I think this will be a great opportunity for the community to experience local businesses at their best, and tastiest.”
The event is family-friendly and admission is free. The food trucks will be charging their regular prices for the food offered, with sodas and water also available for purchase. The trucks participating are: Scratchtruck, Mabel On The Move, Fat Sammies Ciao Wagon, Hoosier Fat Daddy, Duos, TheNYslice, Groovy Guys Fries, Scout’s Treat Truck, Tacos Without Borders, and West Coast Tacos.
Guests can RSVP their attendance on Facebook. Just search for “Taste Of The Trucks 2011”
Awesome idea and soon to be annual event!