INDIANAPOLIS (Tuesday, Feb. 11, 2025) – Penske Entertainment announced several updates to its senior leadership structure today in order to best position the organization to capitalize on significant growth opportunities ahead.
Key changes shared this morning include:
- Doug Boles will serve as President of both INDYCAR and Indianapolis Motor Speedway (ad), succeeding Jay Frye.
- Mark Sibla will be promoted to Senior Vice President, INDYCAR Competition & Operations.
- Kyle Novak will become INDYCAR’s Vice President of Officiating and Race Control.
- Alex Damron has been named Chief Marketing Officer, INDYCAR, while also continuing as Vice President of Corporate Communications for Penske Entertainment.
- Louis Kissinger will be promoted to General Manager, Indianapolis Motor Speedway Operations.
Doug Boles brings decades of motorsport experience to his new responsibilities, including being the President of Indianapolis Motor Speedway since 2013. At IMS, he oversaw the sellout of the 100th Indianapolis 500 (ad), the first full-capacity crowd in the event’s storied history. In addition, he’s managed more than $150 million in strategic investment at the Racing Capital of the World, including “Project 100” and significant infrastructure improvements following the acquisition of IMS by Penske Corp.
“Doug is the ideal choice to lead both INDYCAR and IMS as we enter a new era of opportunity and visibility,” said Penske Entertainment President & CEO Mark Miles. “He’s an exceptional leader and motivator who is appreciated by our fans and respected by our owners, drivers, partners and additional key stakeholders.”
Said Boles: “Racing is in my DNA, and no form of racing resonates more personally and strongly with me than the NTT INDYCAR SERIES. I’m honored to lead the amazing team at INDYCAR, and I truly believe the future is bigger and brighter than ever for our sport and the Indianapolis Motor Speedway. I’m extremely grateful to Mark Miles for this opportunity, and fans can rest assured the hard work is already under way and 2025 will be a fantastic season.”
Boles becomes President of INDYCAR as Frye departs the organization following 10 years in the role. During Frye’s tenure, he led a period of tremendous successes at INDYCAR, including securing the entitlement series sponsorships with Verizon and NTT, the development of the AK18 universal aero kit, development and implementation of the total driver cockpit safety solution aeroscreen and state-of-the-art hybrid technology introduction. In addition, Jay Frye also oversaw an expanded grid with incredible competition.
“It has been an absolute honor and privilege to be the President of INDYCAR and work alongside the dedicated and talented men and women at INDYCAR and in the INDYCAR paddock,” Frye said. “The growth and success the series has had over the last 10 years would not be possible without the commitment and collaboration of the owners, drivers and teams.”
In both his role at INDYCAR and as IMS President, Boles will report to Penske Entertainment President & CEO Miles. As Boles manages strategic vision and priorities across both INDYCAR and IMS, several additional staffing updates will help oversee day-to-day operations within each organization.
At INDYCAR, Mark Sibla has been named Senior Vice President of INDYCAR Competition and Operations. He has been a senior member of INDYCAR’s management team for more than a decade and will lead workstreams focused on general operations and special initiatives such as development of the new car.
Also at INDYCAR, Kyle Novak begins an enhanced role as Vice President of Officiating and Race Control. In this position he will lead both the Race Control and Race Tech teams at INDYCAR, responsible for ensuring rigorous and equitable enforcement of NTT INDYCAR SERIES and INDY NXT presented by Firestone competition regulations. Novak has served as INDYCAR’s Race Director since the 2018 season and was elected to the FIA General Assembly in 2022.
In addition, as INDYCAR prepares for new levels of audience exposure through its relationship with FOX Sports, Alex Damron has been named Chief Marketing Officer, charged with fully implementing a maximized and unified promotional plan for the sport. In this role, he will lead the marketing and communications teams at INDYCAR. He will also continue as Vice President of Corporate Communications for Penske Entertainment, responsible for overseeing IMS PR efforts and Penske Entertainment’s photo and editorial operations.
“We’re confident Alex is ready for this opportunity,” Miles said. “He’s played an integral role in our transition to FOX Sports, driving significant work to implement the phenomenal promotional initiatives we’ve already seen, ensuring we can quickly and efficiently leverage new opportunities.”
At IMS, Kissinger steps into the role of General Manager, IMS Operations, leading teams responsible for suite/hospitality sales, track operations and event operations. Kissinger began his career at the Indianapolis Motor Speedway serving as a distinguished Orr Fellow, with his most recent role being Director of Event Operations & Experience at IMS.
SOURCE: INDYCAR